Fair pricing, for every government

Priced on populationSmall stays small, large grows large

Unlimited accountsEveryone in your organization joins in

Adjusted for GDPAffordable in every country

Trusted by governments and enforcement agencies

Why we believe in fair pricing

At VIA we believe road safety doesn't improve through more data, but through better insights and better collaboration. For more than 40 years we've made road-safety data accessible, understandable and ready to put to work.

Our vision is simple: national data should be usable locally. Every organization — from a small municipality to a large city — should be able to gain insight into the risks within its own service area. That belief is built into our pricing too: not the same rate for everyone, but a price that fits the scale of your organization.

That's why our price rests on principles you'll recognize from your own budget. No negotiation, no hidden costs — just a fair price, clear upfront and easy to explain to your board.

And whoever learns or does research pays nothing. Schools, colleges, universities and research institutions use our software free of charge. That way the next generation of road safety professionals grows up with real data, and research into road safety never stalls on a licence.

What our price rests on

No packages, no negotiation. Our price rests on a few fair principles that fit your organization — and what you actually use.

The scale of your service areaSmall stays small, large grows large

What you actually useUnlimited accounts, pay per concurrent user

Affordable in every countryAdjusted for GDP

No setup fees, no hidden modules. What you see is what you pay.

Fair, and easy to explain

No arbitrary packages. We match how governments themselves view their service area and budget — so the price always stays in proportion to your challenge.

Based on population

Just like government budgets, our price scales with the number of residents in your service area. A small municipality pays a small price, a large city a larger one. That way the investment always stays in proportion to the challenge and the budget.

Unlimited accounts, floating licenses

Everyone in your organization gets their own account — unlimited, at no extra cost. You only pay for the number of people working in the software at the same time (floating licenses). And those licenses aren't tied to your organization: you can share them with the parties you work with — neighbouring municipalities, police, road authorities or a consultancy. That way everyone works from the same picture, while you pay only for actual use.

Adjusted for GDP

Road safety matters everywhere — but it isn't equally affordable everywhere. That's why we adjust the price to the country's GDP, so the software stays accessible and fairly priced in every country.

Always included

However big or small your organization is, you get the full platform. No separate modules that drive up the price, no surcharge per user.

That way the focus shifts from discussing costs and figures to what really matters: tackling the risks in your service area together.

Unlimited accounts
Access for the entire organization
All integrations and data sources
Updates and support included

20+ yearson the same pricing model, no surprises

Unlimitedaccounts, always included

1 factorpopulation sets the base price

Frequently asked questions about our pricing

How does our price come about?

Do we pay per user?

What are floating licenses?

Why based on population?

What does the GDP adjustment mean?

Are there hidden costs or separate modules?

Is the software free for schools and research institutions?

Two colleagues conferring in front of a screen showing a traffic map of their service area.

Pricing that makes collaboration possible

When road authorities, police and policymakers work from the same picture of reality, room opens up for collaboration and targeted action.

That's why our floating licenses aren't tied to a single organization — you can share them with the parties you work with. Together with unlimited accounts and a price tailored to your organization, the barrier disappears. Road safety is a shared responsibility; our pricing is designed around that.

Priced on populationSmall stays small, large grows large

Unlimited accountsEveryone in your organization joins in

Adjusted for GDPAffordable in every country